UPDATE: The DVD Tutorial is now available for sale @ O’Reilly
ater this month, O’Reilly Media will release the DVD Video for the SEO for Book Publishers: Beyond Book Search tutorial from last month’s Tools of Change for Publishers conference.
From the tutorial description:
Search engines are one of the primary ways readers can find your web site and your books. But rising through the result ranks—known as “search engine optimization” or SEO—is a nuanced process, fraught with easy-to-overlook details, technical jargon, and alluring options that can get you banned from the major search engines.
This workshop will teach you SEO best practices, bearing in mind the particular concerns of book publishers, while pointing out tempting tricks you should avoid and the hidden opportunities available to those who know where to look.
SEO for Book Publishers: Beyond Book Search will be available in DVD or online video format through the Safari Books Online subscription service. (Don’t bother looking for it on Amazon.com; you won’t find it anywhere but here.)
Pre-order Your Copy Now: Only available through O’Reilly Media
All DVD orders include free shipping, and O’Reilly provides a 100% no-risk guarantee (if you are dissatisfied for any reason, you can return it for a full refund.)
First Edition March 2008 (est.)
Run time approx. 3 hours.
ISBN 10: 0-596-51983-4 | ISBN 13:9780596519834