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Why Publishers Should Care about SEO (Free Screencast)

The following video is the first in a series of free webcasts conducted by O’Reilly Media’s Tools of Change for Publishers Conference.  Covers a wide range of SEO related topics specific to magazine and book publishers.

Presenter: Jamie Low of
Webcast Date: October 22, 2008
Runtime: 1 hour, 56min

O’Reilly Webcast: Why Publishers Should Care About SEO

Next Wednesday, October 22nd, a free webcaset hosted by O’Reilly’s Tools of Change For Publishers.

From the TOC blog:

Tools of Change for Publishing will host a free webcast with search engine optimization (SEO) expert Jamie Low on Wednesday, Oct. 22 at 1 p.m. eastern (10 a.m. pacific).

Jamie will use a conversational format and live search queries to examine SEO elements and techniques, including:

  • how publishers can get ranked for specific queries related to their content
  • why some pages earn top spots in search listings and others fail to advance
  • how to evaluate SEO strategies that will support real-world business objectives

Slots are limited, so register for free today.


SEO for Book Publishers: Beyond Book Search (DVD Tutorial)

UPDATE: The DVD Tutorial is now available for sale @ O’Reilly

ater this month, O’Reilly Media will release the DVD Video for the SEO for Book Publishers: Beyond Book Search tutorial from last month’s Tools of Change for Publishers conference.

From the tutorial description:

Search engines are one of the primary ways readers can find your web site and your books. But rising through the result ranks—known as “search engine optimization” or SEO—is a nuanced process, fraught with easy-to-overlook details, technical jargon, and alluring options that can get you banned from the major search engines.

This workshop will teach you SEO best practices, bearing in mind the particular concerns of book publishers, while pointing out tempting tricks you should avoid and the hidden opportunities available to those who know where to look.

SEO for Book Publishers: Beyond Book Search will be available in DVD or online video format through the Safari Books Online subscription service. (Don’t bother looking for it on; you won’t find it anywhere but here.)

Pre-order Your Copy Now: Only available through O’Reilly Media
All DVD orders include free shipping, and O’Reilly provides a 100% no-risk guarantee (if you are dissatisfied for any reason, you can return it for a full refund.)

SEO for Book Publishers

Title: SEO for Book Publishers: Beyond Book Search
Publisher: O’Reilly Media
Presenter: Jamie Low,

First Edition March 2008 (est.)
Run time approx. 3 hours.
Series: Video
Format: Video
ISBN 10: 0-596-51983-4 | ISBN 13:9780596519834